We’ve read “From Here To Eternity” about smart online shopping. How to find the right company, the right product, the safest checkout, the right shipping price, what type of guarantee if any, and more. Some of the information is pragmatic and a lot of it is hype to sell one’s store.
We’ve learned since grade school that the more knowledge we have, the more power we have. So just like in any other learning circumstance, knowledge is power. If you don’t have time to take an Internet shopping course (they are offered), then simply go by the basics (and a little research).
Of course the obvious obstacle is you can’t see the seller. He or she may be sitting in pajamas in Mozamibique for all you know. But with a little research, you can find out rather rapidly where the seller is and how long he/she has been there. Also, many stores over an 800 number for customer service and ordering. Use it if you feel a bit skiddish but want a product from the store.
Occasionally a store pays no attention to its checkout platform and it may not be secure. Take a look at the icons at the bottom of the page to see who has verified the validity of the security. Do not send your credit card information in an email to an online shop. That is common sense. And unless you are signing up for an affiliate program, there is never a reason to have to give your social security number to order anything. And even then, you will want to do so through a well-known 3rd party source like Commission Junction on their secure platform. And that is only if you have discovered a product or products that you like, and want to resale them on your site (if an affiliate program is available).
How stable is the shop with which you are about to do business? How long have they been in business? Can they deliver what they promise? There are ways to find that out by doing research on the firm. WhoisLookup is a great way to find out. Just type in the web address and find out when the company was formed. For instance, though many of my stores are less than two years old, as a cartoonist, we have been selling gifts and collectibles on our main comic website for a decade as of this writing. Our main manufacturer 3drose, is one of Ebay’s oldest and largest PowerSellers with over 12,000 transaction with a 99.4% positive rating. That kind of thing doesn’t hurt. Many stores have sub stores on Ebay or other auction sites. Simply check their feedbac.
Some stores (and even Ebay) offer forums or blogs. All our stores do. This is a good place to read and leave feedback as well.
A 30 day guarantee is mandatory in any legitimate online shop? If there’s not one, find one that has one. There is a reason they resist having one and the reason is usually quality. In mymy early days on the net, I didn’t bother to check, and I learned quickly. This is of utmost importance whether buying locally or on the Internet. If a company won’t stand behind its products or service, there is a reason. And some still don’t bother. They are just there to take your money. Caveat emptor. (Let the buyer beware)
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